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Modern Times Clippings 165/382

Motion Picture Herald, New York, July 27, 1935.

TEASER CAMPAIGN „He‘s back again!“ – you know whom,

so do we and so will everybody else when you use

this slogan accompanied by an illustration such as you will

find on the cover of this book, showing Charlie

Chaplin‘s back, with derby, cane and tattered frock coat

and shoes in prominence, in a typical Chaplin pose.

      Blowing up the illustration directly from this book, you can

use it on banners to be spotted all over town with the

copy: „He‘s back again!“ at the top and „in ,Modern Times‘...“

with your theatre name under the illustration. The same

illustration can be used for a sticker, which you can get up

cheaply at your local printer‘s. Use the sticker on all

your mail and send out kids to paste ‘em on all available

spots in town. It‘ll start ‘em talking! Modern Times

Pressbook, 1936, United Artists collection at the Wisconsin

Center for Film and Theater Research

& BOX-OFFICE Champions OF CHAMPIONS!

THE ONE AND ONLY

      CHARLIE CHAPLIN

      in

      „Modern Times“

      4 Years in the making!

(...) The Box Office Check-Up of 1935, Records and Ratings

of Talent in Motion Pictures of the Year

& The first nine releases of United Artists will be: (...) Oct. 11,

Charlie Chaplin in Modern Times

(...) Motion Picture Herald, July 27, 1935

„A philosopher“

Editorial content. „THE MATURE CHAPLIN

      The growing up of Mr. Charlie Chaplin, who evolved

on the screen from a knock-about comedian of English music

hall calibre into unparalleled stardom and thence

into a philosopher, is one of the most significant personal

stories of the motion picture.

      It is currently announced that the title of his long contemplated

picture known in Hollywood as Production No. 5, to be

released in October, will be Charlie Chaplin in Modern Times.“ (...)

     Modern Times world premiere will be in New York

      Feb. 5, 1936 at the Rivoli Theatre.

      Rivoli Theatre, Broadway at 49th Street, New York.

Redaktioneller Inhalt

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