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The Immigrant Clippings 66/72

Motion Picture News, New York, October 27, 1917.

HOW CHICAGO REGARDS ELSIE JANIS

      Photo. The „Welcome“ sign strung across State street

by the boys of the Second Division in tribute to their

favorite star. Incidentally, Select secured invaluable advertising

for „A Regular Girl,“ Miss Janis‘ first Selznick production.

(...) Exhibitors Herald, Chicago, Dec. 6, 1919

& MUTUAL PICTURES

      Big Stars Only (...)

CHAPLIN Specials – „The Cure“

      Halsted – 320 South Halsted St.

      Gem – 450 South State St.

      20th Century – 4710 Prairie Ave.

      Kenwood – 1247 East 47th St.

CHAPLIN Specials – „Easy Street“

      OLYMPIA – 4619 South Ashland Ave.

CHAPLIN Specials – „The Count“

      HAMILTON – 2188 East 71st St.

(...) Chicago Tribune, June 17, 1917

& Feature Films in the Loop (...)

      Chicago, State near Hamilton – „The Cure,“ with

Charlie Chaplin; musical comedy.

      Gem, 450 South State – „The Vagabond,“ with

Charlie Chaplin; seven acts of vaudeville.

(...) Chicago Tribune, June 17, 1917

& VISTA

47th & Cottage Grove. (...)

      Tomorrow – Great Double Bill

Charlie Chaplin in „The Immigrant“

(...) Chicago Tribune, June 17, 1917


„The smaller house gets busy“

Editorial content. „Deception to Draw Money for the Moment

      Poor Business Policy for Exhibitors

      This is the third of a series of articles by W. A. Bach,

      who is touring for Universal film exchanges

      in principal cities inaugurating service bureaus. After

      visiting Chicago Mr. Bach is now in Detroit.

      I‘ve noticed a little trick resorted to in Chicago and also in

Detroit that to some exhibitors may spell ,showmanship,‘

but to the thinking, far-sighted man would indicate a business

suicide.

      In Chicago, one house in the Loop is situated opposite

a new house of somewhat larger dimensions

than the former theatre. The new house is using new film

of early run and is advertising heavily.

      The smaller house eagerly watches the bookings of its

bigger neighbor, and as soon as the advertising

appears, indicating that Chaplin, Hart, Pickford, or whoever

it may be, will be shown in their latest film play,

the smaller house gets busy.

      Within a short time on the smaller theatre, a big flaring

sign will appear as follows for fictitious example:

      Charles Chaplin,

      star of

     ,The Immigrant,‘

      will appear in

      The Champion.

     The big house will be showing The Immigrant, and the

little house an old release by the same man.“  


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