One A. M. Clippings 4/56
Motography, Chicago, July 29, 1916.
Charlie Chaplin and John Freuler, president of the Mutual
Film Company
(...) Photoplay, Nov. 1924
& Freuler Strong for „Stars.“
Says He´d Pay a Million for Another Chaplin – Stardom the
Mark of Public Approval.
„A million dollars for another Chaplin.“ This is the reply
of John R. Freuler, president of the Mutual Film
Corporation, to the recent utterances of the motion picture
magnates who seek to depreciate the position
of importance occupied by the stars in the industry.
„Back of the expressions of the men who charge that the
exploitation of stars is a detriment to the film drama you
will find a false hope of the reduction of production costs and
a hopeless attempt to foster a market for a photodrama
product of mediocre quality,“ said Mr. Freuler.
„To attain stardom for an actor is simply to gain the public‘s
stamp of approval. The actor who serves and pleases
the public best is the greatest star. The primary purpose of this
film drama is to furnish amusement. It is mere primer
reasoning to point out that the most satisfactory drama must
be presented by the most popular stars. There is no
evasion possible.“
„The permanence of the position of the star in the
photodrama is assured. One has only to point to the dramatic
and operatic stages and their history. The drama of the
stage with its centuries of experience where the Film has years
has not found success without stars. The same magic
of personality which gave world fame and success to Booth,
Clara Morris, Mansfield and the other wonderful names
of the stage exists also for the screen. Dramatic art cannot be
divorced from personality. The making of Chaplins and
Pickfords and Mary Miles Minters is not the matter of a film
man‘s whim or desire and it is beyond his control.
Stars are made by the artist and the public, and no one
can successfully come between them.“
„With a keen appreciation of this primary truth I have
made the declaration of all-star policy to the
motion picture public and the motion picture exhibitor.“
(...) Moving Picture World, Aug. 5, 1916
& Mutual Advocates All Star Policy
President Freuler Plans for Western Offices
„A Million dollars for another Chaplin,“ was the reply
of John R. Freuler, president of the Mutual Film
Corporation, to the recent utterance of the motion picture
magnates who seek to depreciate the position
of importance occupied by the stars in the photoplay
industry.“ (...)
„The making of Chaplins and Pickfords and Mary Miles
Minters is not the matter of a film man‘s whim
or desire and it is beyond his control. Stars are made
by the artist and the public, and no one can
successfully come between them.“ (...)
„Chaplin says right out in public that he couldn‘t
be hired to drive an auto.
The reason he gives is that on his first attempt as a chauffeur
he nearly ended his salary-drawing days. He allowed
he could drive a car as well as anybody without taking any
lessons.
He encountered no difficulty in making it start but when
it came to stopping the thing that was something
else again and after a mad dash through the main streets
of Los Angeles he came to an abrupt stop against
the side of a building, smashing the car and narrowly
escaping serious injury.
Now he lets his chauffeur do the driving while he sits back
and takes things easy.
(...) Motography, July 29, 1916
„Checks belonging to Charlie Chaplin“
Editorial content. „Feeling the Convention‘s Pulse
Red Blooded News from the Heart of the Big National Show
The thirteen cancelled checks belonging to Charlie Chaplin
which were displayed in the Mutual booth drew
forth many exclamations from the throngs who had never
before seen checks made out in such large figures
– two were for $5,000, one for $100,000, one for $40,000
and nine for $10,000.“
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