The Vagabond Clippings 48/55
Moving Picture World, New York, August 10, 1918.
The Vagabond Scenes
„That is the right way to face the present situation“
Editorial content. „Advertising for Exhibitors
Conducted by EPES WiNTHROP SARGENT“ (...)
„Mr. Middleton‘s Ideas.
Lately, we showed a full page used by A. L. Middleton, of the Queen, De Queen, Ark. Here is a quarter-page from
the same source, covering part of two weeks. The space
used is four tens, and in this six changes
of program are adequately announced to the country“ –
„QUEEN THEATRE“ (...)
„Next Week“ (...)
„Charlie Chaplin
in
,The Vagabond‘“ (...)
„Show Starts 8:30 P. M. Daily.“
– „patrons.“ (...) „In his house program Mr. Middleton
announces the installation of a new projection
machine and invites his patrons to come and visit his ,machine
room,‘ which is a much more important title than
,projection booth.‘ He makes it plain to the reader that
he has bought the machine to make the show
better. That‘s what counts. Most persons know that a machine
is required in order to run a show, but few realize that
a good machine increases their enjoyment. We never get complaints
from Mr. Middleton that business is rotten or that he is being
killed by the war tax. He has to hustle harder, but he keeps on going. That is the right way to face the present situation.“
Queen Theatre, De Queen.
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