The Pawnshop Clippings 59/99
Motion Picture News, New York, November 11, 1916.
Exterior of The BUTTERFLY THEATRE (of Milwaukee,
Wis., a night view), which has 1,100 seats,
a large pipe organ and the indirect lighting system.
(...) Motion Picture News, Nov. 29, 19136
„The famous ,Three balls‘ sign secured from a retired ,uncle‘“
Editorial content. „LIVE WIRE EXHIBITORS“ (...)
„Chaplin LOBBY DISPLAY
FOR ,PAWNSHOP‘
Of all the various kinds of ,Chaplin Lobbies‘ that have been
on view in Milwaukee since Chaplin has been appearing
under the Mutual trademark, probably none has attracted as much attention or showed to better advantage than the lobby
display evolved by Manager Hildebrand of the Butterfly theatre
for the engagement of Chaplin in The Pawnshop.
The basis of the entire display was the famous ,Three balls‘
sign secured from a retired ,uncle‘ for a couple of pairs
of passes. Then a cardboard mounted, cut out a broom and
a red light were worked together after one of the scenes
in the picture. The red light was made to flash and this, with the
big wide display sign across the front of the theatre
completed the display. The Butterfly is situated right in the heart
of Milwaukee‘s busy shopping districts and one of the best
means for securing business is the lobby display.“
Butterfly Theatre, 212 West Wisconsin Avenue, Milwaukee.
The Pawnshop is
released by Mutual October 2, 1916.
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