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The Circus Clippings 266/376

Variety, New York, February 8, 1928.

Melba Theatre, exterior by night, Dallas, Texas,

undated, postcard, Cinema Treasures

& Melba Theatre, exterior by day, box-office decoration

and cut-out letters for „East Is West,“ Dallas

(...) Photo, Motion Picture News, Jan. 13, 1923

& Dallas (...)

      At the Melba, Charlie Chaplin in „The Circus“ opened slow,

but after a three-days‘ showing played to capacity houses

for two days, and then started down again. It was held over four

days, however, and the gross in the eleven-day run will

show a good average.

(...) Motion Picture News, Feb. 18, 1928


„Making the house the leading attraction on Elm street“

Editorial content. „Melba (Dallas)

                                         Dallas, Tex., Feb. 3.

      Continuing its special film policy, Publix‘s recently

reopened Melba has Chaplin‘s Circus, making

the house the leading attraction on Elm street with

the heaviest gross.

      J. O. Cherry has held it over for three days

with a capacity for each performance of the four-a-day.

      Overture program, although atmospheric

in intentions, misses its aims by considerable. Director

Kleinert conducted his orchestra through a series

of excerpts from operas and entitled it Memories of the

Metropolitan. It made only deeper in contrast

the comedy film, a Technicolor short, The Lady of

Victories.

      Julia Dawn, at the organ, did Souvenirs, ending

in song accompanied by the full orchestra. Although not

so bad as a songbird, she did not leave much

impression at the manuals. Thus far Miss Dawn has failed

to excite the town, although she was brought

here from the Kirby in Houston as a drawing card.

      No overture for the picture, although it is

the policy of the house to employ overtures for all pictures,

using local talent. Kleinert is steadily increasing

his popularity, sticking to straight classical and operatic

music. However, the pictures still remain as the

Melba‘s sole drawing card.“

      Melba Theatre, 1913 Elm Street, Dallas.


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