Sunnyside Clippings 76/118
Motion Picture News, New York, July 19, 1919.
Stage setting at Circle theatre, Indianapolis, for
presentation of „Tarzan of the Apes,“ and
view of the ballet which preceded the showing of the feature.
(...) Photo, Motion Picture News, June 1, 1918
Here is a suggestion for exhibitors who want
drops they can use more than once. This
is used by McCormick at the Circle for Irish songs.
(...) Photo, Motion Picture News, July 19, 1919
& This is a rather simple setting with the plaid hangings
immediately supplying the Scotch atmosphere
(...) Photo, Motion Picture News, July 19, 1919
„Should build a comic atmosphere around his advertising“
Editorial content. „Here‘s How McCormick Plans His
Campaign – ,Ain‘t it Simple Now?‘
BECAUSE of the many articles that he has contributed
to these pages, and because of the many other
accounts of things that he has done at the Circle Theatre,
Indianapolis, which have appeared here, S. Barret
McCormick is certainly one of the very best known exhibitors
in the country to readers of the Motion Picture
News.
But recently we have had a number of inquiries from
readers asking us to tell the way that he lays out
his advertising. Robert Leibert, one of the principal owners
of the Circle, is also owner of the First National
Franchise for that section, and there has been unusual
attention attracted to the way that the Anita Stewart,
Chas. Chaplin and other pictures have been presented at the
Circle.“ (...)
„In exploiting Sunnyside, Mr. McCormick selected for his
largest advertisements ,stills‘ taken from Chaplin‘s
aesthetic dancing scenes, and for the followups and smaller
advertisements he used the kitchen scenes, in which
some of the old-time Chaplin slap-stick comedy was brought
out.
,I picked out the dancing feature because of its
absurdness,‘ said Mr. McCormick. ,Here was
Charlie as an aesthetic dancer, something entirely different
from his older and more generally known antics.
Why it made you laugh within yourself when you looked
at the ,stills‘ and tried to think of Chaplin, with the
funny feet, as an aesthetic dancer. It immediately started
your imagination to work and suggested that there
was Chaplin in something entirely new and something that
no doubt must be funny. Then in the later ads were
the illustrations which served to connect Chaplin as the dancer
with Chaplin of the old-time custard pie, etc.‘“ (...)
„,When showing a good comedy, like Chaplin‘s Sunnyside,
it is not enough to merely run a line or two in your
advertisement to the effect that ,here is a great comedy.‘ The
exhibitor should build a comic atmosphere around
his advertising and publicity because advertising, after all, is just
a sample of the real stuff.‘“ (...)
Circle Theatre, 45 Monument Circle, Indianapolis.
Sunnyside is released
by First National June 15, 1919.
Redaktioneller Inhalt
