Sunnyside Clippings 75/118
Motion Picture News, New York, July 19, 1919.
Loew‘s New York Theatre (...) CHARLIE CHAPLIN in „Sunnyside“
„The Woman Thou Gavest Me“
(...) New York Times, June 23, 1919
A night view of Loew‘s New York Theatre,
New York, from June 1931
& THE PICTURE THAT SET ALL NEW YORK TALKING –
Crowds Daily Filled New York Theatre and Clapped
Scene After Scene When FANTOMAS Brought About Climax
After Climax
(...) Photo, Moving Picture World, March 14, 1914
& Loew‘s New York Theatre, exterior by night,
New York – marquee at the entrance on the right side
Charlie Chaplin Sunnyside, scene in front
of the theatre during showing of „The Woman Thou Gavest
Me,“ a Famous Players-Lasky Special featuring
Katherine MacDonald.
(...) Photo, Motion Picture News, July 12, 1919
Loew‘s New York Theatre, 1514-1516 Broadway, New York.
Sunnyside is released by First National June 15, 1919.
„Should build a comic atmosphere around his advertising“
Editorial content. „Here‘s How McCormick Plans His
Campaign – ,Ain‘t it Simple Now?‘
BECAUSE of the many articles that he has contributed
to these pages, and because of the many other
accounts of things that he has done at the Circle Theatre,
Indianapolis, which have appeared here, S. Barret
McCormick is certainly one of the very best known exhibitors
in the country to readers of the Motion Picture
News.
But recently we have had a number of inquiries from
readers asking us to tell the way that he lays out
his advertising. Robert Leibert, one of the principal owners
of the Circle, is also owner of the First National
Franchise for that section, and there has been unusual
attention attracted to the way that the Anita Stewart,
Chas. Chaplin and other pictures have been presented at the
Circle.“ (...)
„In exploiting Sunnyside, Mr. McCormick selected for his
largest advertisements ,stills‘ taken from Chaplin‘s
aesthetic dancing scenes, and for the followups and smaller
advertisements he used the kitchen scenes, in which
some of the old-time Chaplin slap-stick comedy was brought
out.
,I picked out the dancing feature because of its
absurdness,‘ said Mr. McCormick. ,Here was
Charlie as an aesthetic dancer, something entirely different
from his older and more generally known antics.
Why it made you laugh within yourself when you looked
at the ,stills‘ and tried to think of Chaplin, with the
funny feet, as an aesthetic dancer. It immediately started
your imagination to work and suggested that there
was Chaplin in something entirely new and something that
no doubt must be funny. Then in the later ads were
the illustrations which served to connect Chaplin as the dancer
with Chaplin of the old-time custard pie, etc.‘“ (...)
„,When showing a good comedy, like Chaplin‘s Sunnyside,
it is not enough to merely run a line or two in your
advertisement to the effect that ,here is a great comedy.‘ The
exhibitor should build a comic atmosphere around
his advertising and publicity because advertising, after all, is just
a sample of the real stuff.‘“ (...)
Circle Theatre, 45 Monument Circle, Indianapolis.
Sunnyside is released
by First National June 15, 1919.
Redaktioneller Inhalt
