A Dog‘s Life Clippings 95/146
Moving Picture World, New York, May 4, 1918.
Alhambra Theatre, exterior by day, Milwaukee
(...) Motography, Nov. 7, 1914
& Alhambra Theatre, exterior by day, Milwaukee, undated,
Milwaukee Public Library
& Alhambra Theatre, lobby display for „Virtuous Wifes,“
Milwaukee
(...) Moving Picture World, Feb. 1, 1919
& Alhambra, lobby, Milwaukee
(...) Moving Picture World, Nov. 18, 1916
& How Eddie Weisfeldt arranged
a novel and artistic lobby effect at the Alhambra theatre,
Milwaukee, during the showing of The Blue Bird.
The scene, which was beautifully illuminated, showed Tytyl
and Mytyl, hand in hand, trending their way through
the forest in search of the blue bird.
(...) Motion Picture News, June 22, 1918
„Doubled the business“
Editorial content. „Chaplin‘s New Comedy Breaks
Many Records. The showing of A Dog‘s Life, first of Charlie
Chaplin‘s comedies, in all houses operating under First
National franchises during the week of April 14 resulted in
unprecedented business. Attendance records have
been broken in many of the largest theaters of America, and
it would not be surprising if the First National stockholders
get back on this single release most of the money they have
invested in the entire series.
At the Strand in New York 16,141 people, on the opening
day of the run, paid $5,610 to see Charlie and his trusty
hound. The Strand management announced that all attendance
records in the history of Manhattan‘s largest motion picture
house had been smashed, and several thousand patrons had
been turned away because they could not be accommodated.
At best estimates it is declared that the week‘s business
would top $27,000.
The Strand management played the Chaplin picture
on a percentage arrangement, because they believed the flat
rental price asked by J. D. Williams was too high. The
First National Exhibitors‘ Circuit will receive three times as
much money as Mr. Williams wrote into the booking
contract that was presented Manager Edel.
Clean-up business on A Dog‘s Life is also reported from
other sections of the country. Thomas Saxe, proprietor
of the Alhambra theater, Milwaukee, who cancelled Chaplin‘s
previous series, because they were not at that time
money-makers for him, states that A Dog‘s Life doubled the
business of the Alhambra during its run.
According to Aaron Jones, it has proven a veritable
sensation in Chicago, where the greatest picture audience
in the history of McVicker‘s and the Rialto have greeted
its first-run week.
The United Booking Offices in New York lost no time
in securing A Dog‘s Life for the Keith circuit, breaking a hitherto
iron-clad rule against booking any picture on which they
are not guaranteed first-run privileges. An extended run will
begin at the Palace Theater, New York, the week
of April 22.“
Strand Theatre, B‘way at 47th Street, New York.
Alhambra, W Wisconsin Ave./N 4th St., Milwaukee.
McVickers, 25 W Madison Street, Chicago.
Rialto, 336 S State Street, Chicago.
Palace, Broadway and 47th Street, New York.
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