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The Gold Rush Clippings 298/363

Motion Picture News, New York, September 26, 1925.

Marcus Loew is a busy man these days,

what with planning new theatres, opening „Scaramouche“

here, there and everywhere, plus his usual duties, but

he stopped in front of his State Theatre long enough to pose

for these the other day.

(...) Four photos, Motion Picture News, Oct. 20, 1923

& When William Murphy, of St. Louis, was

tried for robbing a shoe store recently, his defense was an alibi.

He couldn‘t possibly have committed the crime, for he was

attending a movie that night with another young man and two

girls, according to his attorney. The other young man

and the girls confirmed his story. But on cross-examination

the prosecutor asked one of the girls what picture

she saw at the theatre. „Charlie Chaplin in ,Safety Last,‘“

she responded. „Guilty!“ the jury decided. The alibi

failed because the jurors knew Harold Lloyd was the star

of the film. The moral of this tale is if one wants

to establish an alibi concerning attendance at a theatre – one

should keep up to date on the pictures and their stars.

(...) Motion Picture News, March 22, 1924

& LOEWS State Theatre, exterior by day, marquee

June Allyson, Arthur Kennedy, Gary Merrill

„The Girl in White,“ St. Louis, 1952, Cinema Treasures

& Loew‘s State Theatre, exterior by night, marquee

„Meet Me In St. Louis“ starring Judy Garland (world premiere),

St. Louis, 1944

& A portion of the artistically furnished mezzanine lounge

of Loew‘s State Theatre, St. Louis.

(...) Photo, Motion Picture News, July 1, 1927

& ST. LOUIS GETS A BRAND

      NEW RECORD!

Are you ready for yours?

Tenth daffy day!

Night in the Opera“!

Biggest 10 day gross

State Theatre, St. Louis,

EVER rolled up!

AND still rolling merrily!

GROUCHO‘S delighted

(...) Marx Brs. Ad, Motion Picture Daily, Nov. 13, 1935

& STATE

                                           St. Louis, Sept. 14

The management expects all records, both house and local,

to be broken with „The Gold Rush“ this week and

to that purpose have shortened the show‘s running

time to an hour and 35 minutes, in order to squeeze in eight

shows daily.

      The overture was an innovation. Unnamed, it ran but

two minutes, and the leader did not even take a bow;

the news weekly following right behind. Don Albert got his

applause in the news, however. Shots of his home,

Mrs. Albert and three-months-old Junior were shown. During

the screening of Topics, Elmer McDonald sang,

Deep Elm from the pit. The State Tours, programed next,

were omitted.

      The prolog to „The Gold Rush“ was set in the library

of a „swell home.“ The son of the family is gazing

out of the windows as his father enters from the other side,

whereupon the young man rushes to him with,

„You were in the rush of ‘49, dad; tell me about it.“ And „Dad“

does, reciting for his description Robert W. Service‘s

verse, „The Spell of the Yukon.“ The words were unintelligible

even to those down front, for „dad“ had his head bent

over the book, from which he read the lines. As he recites,

a bloody „midnight“ sun rises behind the library

scene scrim. The lights slowly go on until a northern set

of ice and snow and bull-pines is visible. The set

is a beauty, but the mumbled verse reduces its effectiveness.

The title-feet of the Chaplin comedy were superimposed

on the scrim as the last line was spoken.

(...) Ruebel, Variety, Sept. 23, 1925

& Harry Greenman, manager for Loew‘s State Theatre,

Eighth and Washington avenue, was host to the

orphans of St. Louis at a special performance of Charlie

Chaplin‘s „The Gold Rush.“

(...) Motion Picture News, Sept. 26, 1925

& St. Louis

      Loew‘s State Theatre –

      Film Numbers – „The Gold Rush“ (United Artists).

      Musical Program – Special music score orchestra and

organ. Prologue.

(...) Motion Picture News, Sept. 26, 1925


„Hello everybody in St. Louis

Editorial content/Advertisement. „CHARLIE CHAPLIN

      Says: ,Hello everybody in St. Louis, I want you

      to see me at Loew‘s State in my latest comedy The Gold

      Rush, starting Saturday.‘

      Unique single-column advance ad on The Gold Rush

(United Artists) at Loew‘s State theatre, St. Louis.“

      Loew‘s State Theatre, 715 Washington Avenue, St. Louis.

      Drawing.

     The Gold Rush opens June 26, 1925

      at Grauman‘s Egyptian, 6712 Hollywood Bld., Los Angeles.

      The Gold Rush opens August 15, 1925

      at Strand Theatre, B‘way at 47th St., New York.


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