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The Gold Rush Clippings 275/363

Variety, New York, Sept. 16, 1925.

Tivoli Theatre, exterior by day, marquee „Forever

Amber,“ London, 1947

& THE Tivoli STRAND, Program Cover with Ramon Novarro

in „Ben Hur,“ 1926-27, London‘s Silent Cinemas

& SMART HORSE THAT IMITATES CHARLIE CHAPLIN. –

England possesses a clever horse whose chief stunt

is the imitation of Charlie Chaplin. He is dressed up in the same

kind of coat, derby, vest, trousers and shoes as have

made the film comedian famous, and, swinging a cane, goes

through the same convulsing antics. The performance

is drawing large crowds to a London theatre.

(...) Photo by Underwood & Underwood, Charleston Daily Mail, Charleston, West Virginia, Jan. 28, 1923

& Who said „THE GOLD RUSH“? (...) One of the B‘Hoys

      Geegee CHAPLIN,

      THE ORIGINAL CHAPLIN HORSE

First Equine Mimic of Charlie Chaplin.

An outstanding success for sixteen months as „Papyrus“

in „The Love Match“ Revue.

VACANT, October 5 For Variety or Production

(...) Era, London, Sept. 26, 1925

& Next Saturday at 7.30 an attempt will be made to broadcast

the laughter of the audience at the Tivoli Theatre during

the ten most uproariously funny minutes of the new Chaplin film.

(...) Star, London, Sept. 23, 1925

& This experiment, as reported by one listener-in, proved highly successful. The first outburst of laughter from the

audience sounded like big crested waves breaking in fury

against huge butting crags. (...) Followed sounds

of vague, whimsical crescendoes of delirious delight, which

culminated in torrential laughter that finally broke out

into a terrific uproar – a perfect storm of uncontrollable guffaws.

(...) Star, London, Sept. 28, 1925 

      The BBC broadcasts September 26, 1925 ten minutes of the

      laughter of the „Gold Rush“ audience at the Tivoli Theatre.      

      David Robinson, Chaplin, London 1985:

      „In Britain ,The Gold Rush‘ opened at the Tivoli, Strand,

      which Chaplin had known as a music hall and

      which had recently been converted into a luxury cinema.

      It made broadcasting history.“

      So ten minutes of laughter made broadcasting history?

& $40,000 Paid for London Run of „Gold Rush“ (...)

      The new Chaplin picture, „The Gold Rush,“

is coming to the Tivoli under a pre-release contract

permitting the running of the film indefinitely, for which

$40,000 was paid.

      The Management believes there is a possibility

the picture will hold up for several months.

(...) Variety, New York, July 29, 1925

& „Gold Rush“ First in London

                                                        London, Aug. 11.

      Chaplin‘s „Gold Rush“ film is due to open

at the Tivoli Aug. 14, two days before New York officially views it.

      The opening of the Chaplin picture marks the first

of a United Artists string of films, which will be housed here

for one solid year.

(...) Variety, New York, Aug. 12, 1925.

      „The Gold Rush“ opens in London September 14, 1925.

& What about Charlie Chaplin? On the pictures

he does the same stunts as he did years ago for Fred Karno

in the English halls. And everybody loves him.

(...) The Anglo-American Stage By A. P. De Courville,

Variety, Aug. 26, 1925

& „Gold Rush‘s“ $30,000 (...)

      Chaplin‘s „Gold Rush“ approached $30,000 in its first

week at the Tivoli.

(...) Variety, Sept. 30, 1925

& BREAKS BRITISH RECORD

      Returning a box-office gross of 5930 pounds sterling,

approximately $29,650, exclusive of tax, Charlie

Chaplin‘s dramatic comedy, „The Gold Rush,“ in its first week

of an indefinite engagement at the Tivoli theatre,

London, England, broke all motion picture theatre records

for London and the British Isles.

(...) Exhibitors Trade Review, Oct. 3, 1925

„Every indication of sensational success here“

Editorial content. „,GOLD RUSH‘ SENSATIONAL

                                                     London, Sept. 15.

      Chaplin‘s Gold Rush made its bow at the Tivoli

last night (Monday).

      It gives every indication of sensational success here.“

      The Gold Rush opens September 14, 1925

      at Tivoli, 65-70½ Strand (at John Adams Street), London.

     The Gold Rush opens June 26, 1925

      at Grauman‘s Egyptian, 6712 Hollywood Bld., Los Angeles.

      The Gold Rush opens August 15, 1925

      at Strand Theatre, B‘way at 47th St., New York.

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