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Shoulder Arms Clippings 161/246

Phil Fox, Moving Picture World, New York, December 14, 1918.

The unique front of the Old Mill of Texas,

Grand Reopening Today, Everything New and Beautiful,

Wm. S. Hart in „The Desert Man,“ Dallas,

(...) Motography, June 30, 1917

& Old Mill Theatre, dignified lobby, Dallas

(...) Motography, June 30, 1917

& Regular Trenches Before Theatres for „Shoulder Arms“

      Manager Herschel Stuart transformed the front

of the Old Mill theatre, Dallas, Texas, into a scene on the

European battle front during his recent showing

of the new Charlie Chaplin picture, „Shoulder Arms.“

(...) Motion Picture News, Dec. 21, 1918

& Stuart Wants a Kick in His Electric Signs

      LLOYD STUART, manager of the Old Mill Theatre, owned

by E. H. Hulsey who controls the First National

Exhibitors‘ Circuit franchise for Texas, wants a „kick“

in his signs. (...) „When Charlie Chaplin played

here in ,Shoulder Arms‘ I billed him on the sign as the greatest

comedian in the world. Also I had a line in the lights

stating that it was his latest picture. I‘m not exactly in favor

of ,jazzing‘ signs but I am in favor of putting all the

life they will stand in them. And this isn‘t any too much. Any

time I can put a smile on the face of a theatre goer

when he reads my sign I have half way sold him a ticket

to the show.“

(...) Motion Picture News, April 19, 1919

& „Eye for Eye“ Plays to Big Business.

      Right on the heels of a house record established

by Charlie Chaplin in „Shoulder Arms.“

(...) Phil Fox, Times-Herald, Dallas, Tex., reprinted in

Moving Picture World, Dec. 28, 1918

& OLD MILL THEATER. – Charlie Chaplin in „Shoulder Arms,“

showing the career of a doughboy; also Madge Kennedy

in „The Kingdom of Youth.“

(...) Dallas Morning News, Dallas, Texas, Nov. 21, 1918

„Entered a replica of an American trench system“

Editorial content. Photo. „How the Lobby of the Old Mill Theatre,

Dallas, Texas, Was Decorated for Chaplin‘s Shoulder Arms.

      Dresses Lobby To Represent A Trench

      Entrance to Old Mill Theatre, Dallas, Transformed Into

      a Dug–Out for Presentation of Shoulder Arms

      By Phil Fox, Times–Herald, Dallas Texas.

      DALLAS people who attended the Old Mill Theatre during

the last week in November to see Charlie Chaplin

in Shoulder Arms, entered a replica of an American trench

system on the western front and stepped into the

entrance of a dug-out before they were shown to their seats

by ushers in trim military khaki.

      Manager Herschel Stuart transformed the front of his

theatre into a representation of trench walls with

a sandbag parapet. The dug-outs, which took the place

of theatre doors, were labeled after the names

of hotels and home scenes with quaint army humor. With the

exception that there were no ,cooties‘ or trench rats

the display was most realistic. All house records were broken

for a week‘s run.“

      Old Mill Theatre, 1525 Elm Street, Dallas.

      Shoulder Arms is released

      by First National October 27, 1918.

Redaktioneller Inhalt

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