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Behind the Screen Clippings 70/93

Reel Life, New York, December 16, 1916.

Exterior View of Swanson‘s Rex Theater, Salt Lake City.

(...) Moving Picture World, May 4, 1912

& View of Proscenium and Pipe Organ, Swanson‘s Rex

Theater, Salt Lake City, Utah.

(...) Moving Picture World, May 4, 1912

„Claims Behind the Screen to be Chaplin‘s greatest hit“

Editorial content/Advertisement. „COMMENTS

      FROM EXHIBITORS

     Theatre owners give their ideas on Mutual

      productions they have shown“ (...)

      „WHEN Robert Saunders, live wire manager of the Rex

Theater in Salt Lake City, Utah, booked Charlie

Chaplin‘s success, The Pawn Shop, at his house, he bought

him $15 worth of paint and labor and got him the front

of a pawn shop painted on a piece of canvas large enough

to stretch across the front of his house. In addition

h set some old trunks, jewelry and clothes around the lobby.

      The additional business he did the first night more

than payed for his display, and it attracted a lot of attention

to his house.

      The Rex Theater is one of the houses controlled by the

Swanson Theater circuit, which also owns the Liberty

and American Theaters, the latter of which is accounted one

of the very finest picture theaters in the United States.

      H. E. Ellison, general manager of the Swanson Theater

Circuit, claims Behind the Screen to be Chaplin‘s

greatest hit. This picture just finished a very successful run

at the American Theater.“     

      Rex Theatre, 253 South State Street, Salt Lake City.

      Behind the Screen is

      released by Mutual November 13, 1916.

      See Behind the Screen

      at the American Theatre in Salt Lake City.   1   2

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